EXIT Portfolio
Natureloud was established in the second half of 2021 as a subsidiary of the comprehensive contents company BY4M Studio Co., Ltd. The company grew rapidly, achieving KRW 25.1 billion in sales in 2023, just two years after its inception. Through active collaboration with its parent company and affiliates, Natureloud has successfully operated the beauty-food brand ‘Lee Young-ae's Enzyme’ and launched the dessert brand ‘Yukimochi’. Following the acquisition of ‘WithVP’ which operates ‘Oldmoonself Studio’ the company plans to continue expanding its portfolio by launching a variety of e-commerce ventures, including actor brands, cosmetics, and F&B brands in connection with its parent company’s entertainment infrastructure.
